recess

packaging design | 2023

branding, illustration, typography

Recess is a playful yet elevated take on childhood nostalgia, blending the carefree spirit of school juice boxes with the sophistication of adult cocktails. Each carton is designed to evoke the joy of recess — that precious break from routine — but with a grown-up twist. The clean, modern design and vibrant fruit illustrations mirror the refreshing blend of flavors inside, while the casual handwriting and textured packaging nod to simpler times. Whether you're sipping a Gin Cocktail or a Fuzzy Navel, Recess invites you to unwind and indulge in a playful moment of escape.

Four white cartons labeled 'Recess Gin Cocktail' with green apple graphics, featuring alcohol content, ingredients like gin and apple juice, and a QR code.
Handwritten text about indulging in something tasty and nostalgic, reminiscing about choosing a favorite juice box at lunch, and bringing back carefree days.
Four beverage cartons with purple grape cluster design and text 'Recess' and 'Pinot Noir' on a blue background.
Four juice cartons with orange caps and designs against an orange background, featuring illustrations of oranges and text descriptions.
Handwritten message about indulgence and nostalgia with mention of juice boxes.